Master Lock: Multilingual Websites Make a Difference

Introduction

The Master Lock Company has been a household name in the U.S. for nearly a century. As business started to grow in Europe, Latin America and Asia, the company needed a multilingual website to serve its international customers.

The company also needed a partner to help its lean marketing team localize massive amounts of web content on an ongoing basis. That partner was MotionPoint, selected for its turn-key solution, according to a case study by EContent.

But MotionPoint provides The Master Lock Company with more than translation. "The human touch is a big part of what MotionPoint does," said Craig Witt, EVP at MotionPoint. "It's not just about translation-it's also about localizing your content."

MotionPoint’s solution provides translation and localization for The Master Lock Company in nine languages.

Read more in the full case study at EContent.