Effective communication with a diverse audience isn't just a priority; it's now a necessity. But that isn't just limited to your external communication, like marketing and social media. If you're not able to run a company with multilingual employees, you're limiting your potential to hire great talent.
With all the content your business produces, you need to help non-English speakers connect to your brand and ensure your personnel are set up for success. Here's how to make that happen…
What Content Should Businesses Translate?
To include all internal and external communications, your business may need to translate patents, handbooks, contracts, corporate videos, training materials, and sales/marketing materials. Consider any material that facilitates everyday business functions as well as anything that involves legal procedures or job training.
Why Translate Your Business Content?
Before deciding on what kind of business language translator your company should utilize, it’s crucial to discern how this business translation can benefit you.
Increased Market Penetration
Translating your content is like a metaphorical open door to new market opportunities. Audiences who previously knew nothing about your products or services can now understand them entirely. A study conducted by the Common Sense Advisory cited that 72.4% of consumers were more likely to buy a product that used their native language.
Improved Brand Image
Aside from more widespread exposure, utilizing business translations can help enhance your brand's image by demonstrating respect and consideration for other cultures. After all, attentiveness and consideration are qualities that consumers find very appealing!
Enhanced Customer Loyalty
Did you know that increasing customer retention rates by a mere 5% can improve your profits by 25%? Using a business language translator can help you nurture a meaningful relationship with customers from other cultures. Customer loyalty is built on trust and effective communication- two things greatly aided by understanding.
Choosing a Business Language Translator
Once you've ascertained how beneficial business language translators are, it's time to decide what technology you want used for your content. Here are some options that offer different levels of quality, cost, and scalability:
Proxy Translation
The most advanced method available, proxy business translations, involves creating a proxy server between the user's browser and the original website. When a user accesses the site from a location that requires a different language, the server automatically creates a translated version of the content in real-time.
Its instantaneous nature makes it highly efficient, scalable, and incredibly cost-effective. Despite its reliance on technology, proxy translation services like MotionPoint often include human oversight to ensure their translations are accurate and culturally relevant.
APIs
APIs allow your organization to submit content (typically in English) for translation, which can then be programmatically queued and accessed by almost any application or platform.
This capability enables the submission of content for translation and the retrieval of translated content from the vendor's translation memory database. Utilizing these translations, you can publish and upkeep a localized variant of your website.
APIs provide a reliable pipeline between a company’s CIM/PIM and a translation database. They also offer security, control, cost savings, and flexibility.
Connectors
Many companies use pre-configured integrations, or connectors, to import their localized content into their content management systems. Translation connectors are designed to seamlessly work with CMSs, allowing companies to effortlessly allocate digital content to translators or translation service providers.
The advantages of connectors include creative control, translation management, and full translation visibility.
Invest in Business Language Translation Services
If your business operates globally, or has international locations, you will likely need to create content in multiple languages. By utilizing a business language translator, you can make sure that your business doesn't get left behind.
MotionPoint's solutions offer a hassle-free, efficient way to engage with your global audience in their native languages. But it's not just about translating words; it's about conveying your brand's message and values across cultural boundaries.
Discover the difference that professional, culturally competent translation can make for your brand.
Last updated on March 04, 2024
