MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

5 Ways to Optimize Multilingual Websites for Better Engagement & Conversion
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By: Reagan Evans
September 20, 2017
5 Ways to Optimize Multilingual Websites for Better Engagement & Conversion

Here's how to ensure global customers can find your translated sites—and stay engaged once they get there.

E-Book: Choosing the Right Website Translation Approach
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By: MotionPoint
September 19, 2017
E-Book: Choosing the Right Website Translation Approach

Our new e-book showcases three ways to localize your website for international customers.

Striking the Right Balance with Your Website Translations
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By: Dominic Dithurbide
September 13, 2017
Striking the Right Balance with Your Website Translations

Your global customers expect a world-class experience when they visit your multilingual website. Here's how to dazzle them.

Improve Your Global Customer Experience with Website Translation
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By: Reagan Evans
September 11, 2017
Improve Your Global Customer Experience with Website Translation

There are lots of good reasons to localize your website. Here are three great ones.

The Unexpected Pains of Website Translation
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By: Dominic Dithurbide
September 07, 2017
The Unexpected Pains of Website Translation

Localizing your website for global customers is a lot harder than it sounds—especially when you use in-house resources.

Taking the Long View of Website Translation
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By: Reagan Evans
September 06, 2017
Taking the Long View of Website Translation

Your multilingual website is a living marketing channel that will change over time. You'll need a translation solution that adapts along with you.

The Value of Multilingual Multichannel
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By: Reagan Evans
August 30, 2017
The Value of Multilingual Multichannel

Translating your website is a great first step, but to drive further growth in global markets, you should translate content across all channels.

Translation Workflow: The Need-To-Know About People and Process
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By: Jessica Rivera
August 28, 2017
Translation Workflow: The Need-To-Know About People and Process

It takes more new employees and workflows than you probably think to build a great in-house website translation team.

5 Ways Website Translation Approaches Can Fall Short
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By: Reagan Evans
August 22, 2017
5 Ways Website Translation Approaches Can Fall Short

Your global brand suffers when your translation vendor can't deliver on expectations. Here are five common missteps to watch for.

7 Smart Ways To Choose the Right Website Translation Partner
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By: Reagan Evans
August 16, 2017
7 Smart Ways To Choose the Right Website Translation Partner

Understanding the unique aspects of website translation can help you avoid unexpected costs, delays and risk.

Half-Measures Won’t Do: Why Full Website Translation Is Critical for Global Markets
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By: Dominic Dithurbide
August 14, 2017
Half-Measures Won’t Do: Why Full Website Translation Is Critical for Global Markets

To truly reap the benefits of going global, go all the way with your translation efforts.

Pitfalls Await Marketers Who Take Website Translation In-House
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By: Reagan Evans
August 07, 2017
Pitfalls Await Marketers Who Take Website Translation In-House

For most companies, the risks of creating internal teams and workflows for website translation projects outweigh the benefits.

How a Lean Marketing Team Achieved Global Success Online
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By: Reagan Evans
June 21, 2017
How a Lean Marketing Team Achieved Global Success Online

Discover how a multinational manufacturer's small marketing team served global customers, while eliminating operational complexities and costs.

Breaking Into China: Seizing Opportunities and Mitigating Risks (Part 2)
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By: Reagan Evans
February 22, 2017
Breaking Into China: Seizing Opportunities and Mitigating Risks (Part 2)

Here's a quick-start guide to creating authentic e-commerce experiences for the Chinese market—while avoiding costly pitfalls.

Breaking Into China: Seizing Opportunities and Mitigating Risks (Part 1)
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By: Reagan Evans
February 16, 2017
Breaking Into China: Seizing Opportunities and Mitigating Risks (Part 1)

As middle-class prosperity and Internet penetration continues to soar, China thrives as an expansion-worthy market.

GHS Translation and Governmental Compliance
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By: Dominic Dithurbide
February 14, 2017
GHS Translation and Governmental Compliance

When it comes to translating hazard information for chemicals bound for global markets, expertise is key.