MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

Omnichannel is a Winning Strategy for Serving Spanish-Speaking Hispanics
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By: MotionPoint
November 30, 2016
Omnichannel is a Winning Strategy for Serving Spanish-Speaking Hispanics

U.S. Hispanics often remain an untapped, underserved market among many retailers. Learn how to dazzle these consumers in our new e-book.

Embrace ‘Blue Ocean’ Thinking to Grow Globally
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By: Dominic Dithurbide
November 23, 2016
Embrace ‘Blue Ocean’ Thinking to Grow Globally

Expanding into international online markets can feel like swimming in shark-infested waters. Find new opportunities-and success-in calmer 'blue' seas.

Making Black Friday a Global Sales Phenomenon
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By: Reagan Evans
November 17, 2016
Making Black Friday a Global Sales Phenomenon

U.S. e-retailers face increasing competition during Black Friday and Cyber Week. Serving overseas shoppers may deliver the growth they need to gain an edge.

Make Your Holiday E-Commerce Sales Soar in Germany
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By: Erdem Tokmakoglu
November 10, 2016
Make Your Holiday E-Commerce Sales Soar in Germany

Want to boost revenues by connecting with German consumers? Actionable advice for e-retailers awaits in our free report.

Win in Mobile-First Markets with This New E-Book
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By: MotionPoint
November 09, 2016
Win in Mobile-First Markets with This New E-Book

Global smartphone adoption is skyrocketing. Are you leveraging this trend to maximize mobile e-commerce sales?

Avoid Disastrous ‘Cultural Disconnects’ When Entering New Markets
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By: MotionPoint
Avoid Disastrous ‘Cultural Disconnects’ When Entering New Markets

Companies armed with cultural knowledge can position themselves for great success in global online markets. Learn more in our new e-book.

Serving France Online During the 2016 Holiday Season
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By: Francesco Rocchi
November 04, 2016
Serving France Online During the 2016 Holiday Season

Our free report shares data-driven market intelligence and insights to help serve French consumers during the holidays—and into 2017.

South Korea, In the Spotlight
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By: MotionPoint
November 01, 2016
South Korea, In the Spotlight

MotionPoint’s new e-book demystifies this thriving Asian market, and offers tips on how to smartly serve its hyper-connected consumers.

Improve Holiday 2016 Sales By Serving Hispanics, Online
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By: Victoria Bloyer
October 31, 2016
Improve Holiday 2016 Sales By Serving Hispanics, Online

Discover ways to dazzle Hispanics during the holidays—and throughout 2017—with our free marketing report.

Supercharge Your Holiday Sales in Spain
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By: Omar El Ali
October 20, 2016
Supercharge Your Holiday Sales in Spain

This holiday season, companies can win big by serving Spaniards online. Discover local customs and buying habits in our free report.

How High Is Up For Online Commerce?
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By: John Lilly
October 14, 2016
How High Is Up For Online Commerce?

Our guest contributor—who has built over 50 branded businesses in 25 countries as a P&G and Pillsbury exec—offers straight talk about the future of e-commerce.

Translated Mobile Sites and Global Travelers: A Perfect Fit
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By: Dominic Dithurbide
October 13, 2016
Translated Mobile Sites and Global Travelers: A Perfect Fit

The travel industry is adapting to mobile-first customers. Companies that serve them with translated mobile sites can win big.

Serving New Customers Is Now Painless for Insurance CIOs
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By: Reagan Evans
October 11, 2016
Serving New Customers Is Now Painless for Insurance CIOs

As insurance companies expand to serve new customers, technical challenges can abound. But solutions exist to eliminate risk.

Brand Consistency Online: Reaching a Global Audience
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By: MotionPoint
September 30, 2016
Brand Consistency Online: Reaching a Global Audience

As companies expand into global markets, they're quickly confronted with the marketing challenge of brand consistency.

Health Insurers Gain Ground By Serving a Broader Market Online
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By: Dominic Dithurbide
September 29, 2016
Health Insurers Gain Ground By Serving a Broader Market Online

Savvy insurers are attracting and serving new customers more profitably with multi-lingual websites and portals.

Insurers Cut Costs with Multi-Language Online Service & Support
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By: Reagan Evans
September 19, 2016
Insurers Cut Costs with Multi-Language Online Service & Support

Insurance companies can save money—and supercharge customer satisfaction among Hispanics—with Spanish online customer support.