MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

Exclusive Black Friday E-Book Now Available
Reagan Evans's avatar
By: Reagan Evans
November 16, 2015
Exclusive Black Friday E-Book Now Available

"The Secret Language of Boosting Holiday Sales" reveals how companies can gain a powerful competitive edge during the holidays.

Singles Day Is Coming
Dominic Dithurbide's avatar
By: Dominic Dithurbide
November 05, 2015
Singles Day Is Coming

Last year, Chinese shoppers spent $9 billion in one day. Nov. 11—the world’s largest online shopping day—is nearly here. Can your company get a piece of the action?

Why Website Localization Should Transcend Translation
Reagan Evans's avatar
By: Reagan Evans
October 29, 2015
Why Website Localization Should Transcend Translation

Ideally, website content should be unique and relevant to its target market. Here are five ways custom localizations generate powerful results in international markets.

Let’s Get Lexical
Dominic Dithurbide's avatar
By: Dominic Dithurbide
October 22, 2015
Let’s Get Lexical

Most times, one Spanish website can effectively serve every Spanish audience. But in some cases, subtle linguistic differences can greatly impact conversion and revenue.

Why URL Optimization Matters For Global Markets
Reagan Evans's avatar
By: Reagan Evans
October 14, 2015
Why URL Optimization Matters For Global Markets

For years, SEO experts have touted URL optimization as a best practice. Learn how this ethos applies to localized content on international websites-and how it boosts conversion rates and revenue.

Three Critical Ingredients To Make Your Global Sites Succeed
Dominic Dithurbide's avatar
By: Dominic Dithurbide
October 09, 2015
Three Critical Ingredients To Make Your Global Sites Succeed

Companies tend to abandon their global online strategies when they don't generate immediate, meaningful results. The reason "why" is a mystery for these organizations-after all, they performed their due diligence and launched a localized website in the market's preferred language. What went wrong?

Empowering Users Is Key to Improving Global Site Conversions and Value
MotionPoint's avatar
By: MotionPoint
October 01, 2015
Empowering Users Is Key to Improving Global Site Conversions and Value

How can companies effectively inform international customers that a localized version now exists for their market? The secret, MotionPoint found, was to put the customers' needs above all.

To Go Across the Globe, You Must Go Across All Screens
Reagan Evans's avatar
By: Reagan Evans
September 25, 2015
To Go Across the Globe, You Must Go Across All Screens

Global smartphone adoption is skyrocketing. What's the smartest way to ensure that a company's localized content displays accurately across all digital channels?

E-commerce Experiences Double-Digit Growth As More Online Retailers ‘Go Global’
Dominic Dithurbide's avatar
By: Dominic Dithurbide
September 18, 2015
E-commerce Experiences Double-Digit Growth As More Online Retailers ‘Go Global’

Retailers say up to 30% of their online revenue now hails from global customers. Learn how to make localized domestic and international retail sites a success for your organization.

Companies Get Results With Mobile Sites for U.S. Hispanics
Reagan Evans's avatar
By: Reagan Evans
September 11, 2015
Companies Get Results With Mobile Sites for U.S. Hispanics

Discover how Spanish-language mobile websites boosts traffic, engagement and revenue for companies in several industries. Is your company ignoring a thriving opportunity.

Smartphones: The Secret Weapon for Winning Global Consumers
Dominic Dithurbide's avatar
By: Dominic Dithurbide
September 04, 2015
Smartphones: The Secret Weapon for Winning Global Consumers

M-commerce is outpacing traditional e-commerce by three-to-one. If your expanding organization neglects the mobile web, it's missing where the action is. Here's a primer.

Luxury E-Commerce: 4 Top Emerging Markets for Expanding Brands (Part 2)
Reagan Evans's avatar
By: Reagan Evans
August 24, 2015
Luxury E-Commerce: 4 Top Emerging Markets for Expanding Brands (Part 2)

Luxury e-commerce sales will reach $21 billion by 2020. Discover four markets that are largely untapped by the online luxury industry, and a have demonstrated appetite for online shopping.

Luxury E-Commerce: 4 Top Emerging Markets for Expanding Brands (Part 1)
Reagan Evans's avatar
By: Reagan Evans
August 20, 2015
Luxury E-Commerce: 4 Top Emerging Markets for Expanding Brands (Part 1)

Luxury e-commerce sales will reach $21 billion by 2020. Discover four markets that are largely untapped by the online luxury industry, and a have demonstrated appetite for online shopping.

Five Critical Ingredients for Successfully Launching a Global E-Commerce Site
Dominic Dithurbide's avatar
By: Dominic Dithurbide
August 12, 2015
Five Critical Ingredients for Successfully Launching a Global E-Commerce Site

Here a few tips to consider when expanding your online business to new markets, communicating with international customers, and fulfilling their cross-border orders.

Meet the ‘V4’—Four Emerging Markets That Can Boost Your Company’s Growth
Reagan Evans's avatar
By: Reagan Evans
August 06, 2015
Meet the ‘V4’—Four Emerging Markets That Can Boost Your Company’s Growth

The V4 represents the fifth-largest economy in Europe and the twelfth-largest in the world. Discover how your company can engage this thriving market with localized online experiences.

What Can Your Company Learn from Disney’s Newest Theme Park?
Dominic Dithurbide's avatar
By: Dominic Dithurbide
July 28, 2015
What Can Your Company Learn from Disney’s Newest Theme Park?

Shanghai Disneyland will be the crown jewel in the resort's offerings when it debuts. Organizations expanding overseas can learn from Disney's eye for detail and cultural sensitivity.