MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

International Business Strategies
Common Challenges of English to Spanish Translation
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By: Jessica Rivera
March 27, 2025
Common Challenges of English to Spanish Translation

Translating English to Spanish is more complex than it may seem. Although there are solutions that can expedite more simple translations, the quickest solutions are rarely accurate. Learn more about the challenges of English to Spanish translation.

International Business Strategies
Technology Overview for Mobile App Translation
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By: Reagan Evans
March 25, 2025
Technology Overview for Mobile App Translation

Learn how enterprise companies use technology to achieve seamless mobile app translation, which is essential in increasing market share and revenue on Android & iOS smartphones and tablets.

International Business Strategies
Top 8 Best Multilingual Marketing Solutions
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By: Dominic Dithurbide
Top 8 Best Multilingual Marketing Solutions

Global marketing requires knowledge of international markets and linguistic and cultural nuances. Find out how the top website multilingual marketing tools can help you succeed.

International Business Strategies
English as the U.S. Language Doesn’t Revoke the Need for Translation
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By: Annabelle Kite
March 21, 2025
English as the U.S. Language Doesn’t Revoke the Need for Translation

Discover why website translation remains essential, even with English as the official language of the U.S. Learn how multilingual strategies can boost conversions, improve user experience, and help businesses expand their market reach.

International Business Strategies
Why Tariffs Will Be Good for Multilingual Content Marketing
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By: Evan Kramer
March 20, 2025
Why Tariffs Will Be Good for Multilingual Content Marketing

Discover how tariffs can drive demand for multilingual content marketing, encouraging businesses to localize their messaging, strengthen regional market penetration, and increase global competitiveness.

International Business Strategies
Standardization vs. Customization: Finding the Balance (Part 2)
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By: Dominic Dithurbide
March 19, 2025
Standardization vs. Customization: Finding the Balance (Part 2)

Discover how to strategically balance standardization and customization in digital marketing to effectively engage global customers.

International Business Strategies
Standardization vs. Customization: Finding the Balance (Part 1)
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By: Dominic Dithurbide
Standardization vs. Customization: Finding the Balance (Part 1)

Discover the value of customizing on-site content for international customers.

International Business Strategies
A Multidomestic Strategy: The Key to Global Expansion
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By: Dominic Dithurbide
March 14, 2025
A Multidomestic Strategy: The Key to Global Expansion

Multidomestic strategies take local cultures, preferences, and behaviors into account in order to make international expansion successful.

International Business Strategies
How to Create a Sustainable New Market Expansion Plan
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By: Dominic Dithurbide
How to Create a Sustainable New Market Expansion Plan

Learn what a market expansion strategy is and how to create one that takes full advantage of international markets.

International Business Strategies
Globalization vs. Localization: The Differences and Benefits
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By: Dominic Dithurbide
Globalization vs. Localization: The Differences and Benefits

Learn about the differences between globalization and localization and how focusing on both can position your business to succeed in an increasingly connected global business environment.

International Business Strategies
Advertising Translation: A Complete Guide to Multilingual Ads
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By: Dominic Dithurbide
Advertising Translation: A Complete Guide to Multilingual Ads

Translating your advertisements can open your business up to a new market, increase your CVR and lower CPCs. Learn more about advertising translation here.

International Business Strategies
6 Challenges Of Translation & Localization To Prepare For
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By: Jessica Rivera
March 13, 2025
6 Challenges Of Translation & Localization To Prepare For

Translating and localizing content creates many challenges. Discover the 6 main challenges of translation and localization and how to overcome them here.

International Business Strategies
Creating an International Strategy to Bridge Global Markets
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By: Dominic Dithurbide
Creating an International Strategy to Bridge Global Markets

Learn how to successfully create an international strategy to expand your company into global markets.

International Business Strategies
Is English Still the ‘Lingua Franca’ of the Internet?
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By: Evan Kramer
Is English Still the ‘Lingua Franca’ of the Internet?

For years, companies have served global consumers exclusively with English-language websites. Have they been getting it wrong all this time?

International Business Strategies
Why Website Localization Matters: Key Benefits for Global Growth
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By: Reagan Evans
March 12, 2025
Why Website Localization Matters: Key Benefits for Global Growth

Global customers engage more with culturally relevant, localized marketing. Are you connecting in their language?