English as the U.S. Language Doesn’t Revoke the Need for Translation
Discover why website translation remains essential, even with English as the official language of the U.S. Learn how multilingual strategies can boost conversions, improve user experience, and help businesses expand their market reach.
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How to Get the Most Out of Your Web Translations
Find out why website translation is becoming a focus for businesses looking to reach new markets and increase revenue. We cover the translation process, its importance, and how to reap the benefits.
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Why Tariffs Will Be Good for Multilingual Content Marketing
Discover how tariffs can drive demand for multilingual content marketing, encouraging businesses to localize their messaging, strengthen regional market penetration, and increase global competitiveness.
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Standardization vs. Customization: Finding the Balance (Part 1)
Discover the value of customizing on-site content for international customers.
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Standardization vs. Customization: Finding the Balance (Part 2)
Discover how to strategically balance standardization and customization in digital marketing to effectively engage global customers.
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A Multidomestic Strategy: The Key to Global Expansion
Multidomestic strategies take local cultures, preferences, and behaviors into account in order to make international expansion successful.
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How to Create a Sustainable New Market Expansion Plan
Learn what a market expansion strategy is and how to create one that takes full advantage of international markets.
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Globalization vs. Localization: The Differences and Benefits
Learn about the differences between globalization and localization and how focusing on both can position your business to succeed in an increasingly connected global business environment.
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The Role of AI and Machine Learning in Translation
How has artificial intelligence made a difference in the world of translation and what does the future look like?
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Are Translation and Localization the Same?
Learn the difference between website translation and website localization and why you need both for global success.
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Advertising Translation: A Complete Guide to Multilingual Ads
Translating your advertisements can open your business up to a new market, increase your CVR and lower CPCs. Learn more about advertising translation here.
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6 Challenges Of Translation & Localization To Prepare For
Translating and localizing content creates many challenges. Discover the 6 main challenges of translation and localization and how to overcome them here.
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Creating an International Strategy to Bridge Global Markets
Learn how to successfully create an international strategy to expand your company into global markets.
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Is English Still the ‘Lingua Franca’ of the Internet?
For years, companies have served global consumers exclusively with English-language websites. Have they been getting it wrong all this time?
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Why Website Localization Matters: Key Benefits for Global Growth
Global customers engage more with culturally relevant, localized marketing. Are you connecting in their language?
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Advantages and Disadvantages of Globalization
Understanding the advantages and disadvantages of globalization is essential for successfully expanding into new markets and driving global business growth.
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