MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

Customer Experience
Translation Lifecycle: The 5 Phases Of The Localization Maturity Curve
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By: Jessica Rivera
December 27, 2022
Translation Lifecycle: The 5 Phases Of The Localization Maturity Curve

The way you approach a translation project depends on what phase of the localization maturity curve you’re in. Learn more about the translation lifecycle.

Customer Experience
Transcreation vs. Translation: 8 Key Differences Explained
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By: Dominic Dithurbide
December 19, 2022
Transcreation vs. Translation: 8 Key Differences Explained

Transcreation and translation are different processes of converting written words from one language to another. Discover their key differences and how to choose the right service for your translation project here.

Customer Experience
Exploring the Different English to Portuguese Translation Services
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By: Jessica Rivera
December 14, 2022
Exploring the Different English to Portuguese Translation Services

Discover the different English to Portuguese translation services and ensure you have a plan to translate your content into Portuguese accurately and efficiently.

Customer Insights
7 Challenges of English to Spanish Translation
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By: Jessica Rivera
December 13, 2022
7 Challenges of English to Spanish Translation

Translating English to Spanish is more complex than it may seem. Although there are solutions that can expedite more simple translations, the quickest solutions are rarely accurate. Learn more about the challenges of English to Spanish translation.

Canada
7 Tips for Seamless English to French Website Translation
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By: Dominic Dithurbide
December 12, 2022
7 Tips for Seamless English to French Website Translation

Managing an English-to-French website translation process is a difficult undertaking. Although this is a common language pairing, there are still many challenges to consider when translating from English to French on your website.

International SEO
How SEO Translation Boosts Visibility for Multilingual Audiences
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By: Dominic Dithurbide
November 09, 2022
How SEO Translation Boosts Visibility for Multilingual Audiences

Discover what SEO translation is, how it differs from international SEO, and how to go about translating content for SEO to take full advantage of the benefits.

Customer Experience
How to Build a Comprehensive Content Localization Strategy
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By: Dominic Dithurbide
October 06, 2022
How to Build a Comprehensive Content Localization Strategy

Learn about content localization and how to develop a content localization strategy to build brand awareness and authenticity.

Customer Experience
How Accurate is Google Translate?
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By: Jessica Rivera
September 28, 2022
How Accurate is Google Translate?

Discover if Google Translate is accurate enough for website translation, and what your better options might be.

Marketing Strategies
Building an Authentic and Effective Brand Localization Strategy
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By: Dominic Dithurbide
September 22, 2022
Building an Authentic and Effective Brand Localization Strategy

Discover what brand localization is and how to develop a localization strategy that accounts for all aspects of your brand image and identity.

International Business Strategies
Global Business Expansion: The Right Way to Expand Globally
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By: Dominic Dithurbide
August 18, 2022
Global Business Expansion: The Right Way to Expand Globally

Develop a strategy for global business expansion that takes local cultures and preferences into consideration.

Customer Experience
Mobile App Localization: Everything You Need to Know
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By: Nathan Lucas
July 18, 2022
Mobile App Localization: Everything You Need to Know

Understand the ins and outs of mobile app localization in the ever-changing translation technology industry.

International Business Strategies
What is a Localization Strategy? Everything You Need to Know
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By: Dominic Dithurbide
July 08, 2022
What is a Localization Strategy? Everything You Need to Know

Creating a localization strategy is the first step to expanding to new markets.

International Business Strategies
Product Localization 101: Preparing Your Products for a Global Market
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By: Reagan Evans
July 01, 2022
Product Localization 101: Preparing Your Products for a Global Market

Learn about product localization and how localizing your product and related marketing materials can help you expand globally.

Customer Experience
Video Localization: Adapting Videos for New Audiences
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By: Nathan Lucas
June 23, 2022
Video Localization: Adapting Videos for New Audiences

Adapting videos for new audiences through video localization allows you to expand your reach and break into global markets.

B2B Strategy
A Complete Guide to Developing a Global Marketing Strategy
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By: Dominic Dithurbide
June 15, 2022
A Complete Guide to Developing a Global Marketing Strategy

Learn how to develop a global marketing strategy that speaks authentically to international audiences.

Translation Technology
Automatic vs. Automated Translation Management: What’s the difference?
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By: Nathan Lucas
June 13, 2022
Automatic vs. Automated Translation Management: What’s the difference?

Get more insights into how localization technologies streamline translation management for businesses targeting specific audiences in their preferred language.